Launching a credible website in four weeks: what to keep, what to cut
With a fixed event date and no audience, every week of build is a week less of selling. Here is how we scoped a four-week launch.
Case study 01, Events / Robotics
International robotics forum
An event platform for a new Swiss industry forum, live in 4 weeks and still running three editions later.
ASnapshot
- Client
- Swiss innovation organisation launching a new international industry forum
- Sector
- B2B conference, robotics and industrial technology
- Region
- Switzerland, international audience
- Platform
- WordPress + Elementor, external ticketing
- Timeline
- 4 weeks, kickoff to launch
- Services
- Strategy, IA, design, development, launch, ongoing updates
BThe situation
A brand-new forum on an emerging technology. No website, no audience list, and a fixed event date.
Attendees, speakers and sponsors were international and technical: researchers, engineers and industrial decision-makers who judge credibility quickly.
CGoals
- 01
Launch fast
A credible international site with months of selling time left before the event.
- 02
Sell tickets
Turn every visit into a registration.
- 03
Win sponsors
A clear reason and route for sponsors and exhibitors to get involved.
DWhat we did
- A
Three audiences, one structure
Attendees, sponsors and exhibitors each get their own path through the site.
- B
Register on every page
“Register” sits in the main navigation and first screen, linked straight to ticketing.
- C
Templates the team runs
Speaker and sponsor sections the client updates without a developer.
- D
An archive that sells
Each past edition becomes proof for the next year’s event.
EResults
4weeks from kickoff to a live site
$20kUSD in first-edition ticket sales through the site
3rdedition now running on the same platform
FWhy it worked
An event site has one job: move visitors to registration while the event is still months away.
Launching in 4 weeks lengthened the selling window. A reusable platform meant editions two and three needed updates, not rebuilds.
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