The AI-ready website checklist
Building or rebuilding a site? Run these 40 checks before launch, from clarity and trust to technical SEO and AI search. Tick them off as you go, then print or save as PDF.
Open the checklistField notes
Clearer websites, written down.
Practical guides for founders and marketing teams at B2B and complex businesses. Each one comes from a real project, with the numbers to show for it.
01Start here
02Guides and field notes
Six things we keep explaining to clients.
- AI search
- B2B websites
- Navigation
- Messaging
- Conversion
- Delivery
How AI search reads your website, and what to fix first
AI Overviews, AI Mode, ChatGPT and Perplexity all start from pages they can find, read and trust. Here is what actually matters, and what you can skip.
Five things B2B buyers check before they contact you
Most B2B research happens before a buyer ever speaks to you. Run these five checks to find where you lose them.
Service or industry? Why the best B2B sites offer two ways in
Some buyers know the job they need done. Others only know their product. Good navigation serves both in one click.
One website, two audiences: how separate paths lifted enquiries 15%
When two very different groups land on the same message, neither feels spoken to. Here is how we split the path from the first screen.
Quote-ready enquiries: forms that qualify buyers before the first call
A good enquiry form doesn’t just collect leads. It gathers the details sales needs to reply with a price.
Launching a credible website in four weeks: what to keep, what to cut
With a fixed event date and no audience, every week of build is a week less of selling. Here is how we scoped a four-week launch.
03By email
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