- Ask for the few details that change your quote, and nothing else.
- Name the action after what the buyer gets (“Request an Assortment”).
- Hand off to the channel buyers already use, carrying the context with it.
Every follow-up question costs a day
For an India-based exporter of melee and calibrated diamonds, international buyers browse remotely across dozens of grades. Generic “contact us” enquiries meant a round of follow-up questions before anyone could quote.
Capture what changes the price
The new form captures the product of interest, company type and country, among five qualifying details, then opens WhatsApp with that context already written. Sales starts the conversation able to quote.
Make the catalogue do the qualifying
Six collections and around 40 grade classes, each on its own page, grouped the way buyers search. When a buyer enquires from a grade page, the product is already known.
Answer objections before they are asked
Grading (GIA, IGI), ethical sourcing, export documentation and a 16-question FAQ answer the trust questions a buyer has when they will never visit before ordering.
Questions people ask
How many fields should a B2B enquiry form have?
As few as possible, but enough to reply usefully. If a field doesn’t change your answer, remove it.