Case study 02, Non-profit / Executive network

Executive non-profit community

A redesign that gave two audiences their own path, and lifted enquiries 15% in four months.

ASnapshot

Client: Swiss non-profit association connecting senior executives with SMEs, startups and academia
Sector: Non-profit, executive mentoring and transformation support
Region: Switzerland
Platform: WordPress + Elementor
Measured: Enquiries over the 4 months after relaunch
Services: Redesign, IA, messaging, content structure

BThe situation

SMEs need experienced guidance. Senior executives donate their time to give it. One generic message spoke to neither.

The site had to recruit both sides: organisations seeking help with AI, digitalisation and Industry 4.0, and leaders willing to mentor them.

CGoals

DWhat we did

A
Split calls to action
One for organisations seeking support, one for executives offering it.
B
Lead with the real question
The opening speaks to the SME’s actual problem: what to prioritise first.
C
Six named support formats
Consulting, roadmap design, seminars, mentoring, upskilling and innovation.
D
Proof of a living community
Advisory board, think tanks, masterclasses, awards and a published insights library.

EResults

+15%enquiries in the 4 months after relaunch

2separate routes replace one general contact form

6support formats, each explained

FWhy it worked

Separate paths let each visitor see themselves in the first screen, and the insights library shows both groups the community is active.

Field note, 5 min read

When two very different groups land on the same message, neither feels spoken to. Here is how we split the path from the first screen.

Bring us the challenge, not a list of pages. We’ll start with what feels hard today.