How AI search reads your website, and what to fix first
AI Overviews, AI Mode, ChatGPT and Perplexity all start from pages they can find, read and trust. Here is what actually matters, and what you can skip.
Case study 05, B2B / Manufacturing
European sourcing company
A B2B services site that lets buyers confirm in one click that the firm covers their service and their industry.
ASnapshot
- Client
- Germany-based company connecting European businesses with manufacturers across Europe and Asia
- Sector
- B2B contract manufacturing, sourcing, supply chain
- Region
- Germany, operating Europe to Asia
- Platform
- WordPress + Elementor
- Services
- Strategy, IA, design, development
BThe situation
Seven services across six product industries, sold to cautious European buyers. Listing everything at once would lose them.
Visitors had to see quickly whether the firm could handle their product.
CGoals
- 01
Confirm fit in one click
Service and industry, each one click away.
- 02
Reduce perceived risk
Explain the offer end to end, from sourcing to delivery.
- 03
One next step
Every page ends in the same clear action.
DWhat we did
- A
Two ways in
Navigate by service or by industry, whichever the buyer knows first.
- B
13 dedicated pages
Each service and industry gets its own page and its own search entry.
- C
A six-step process
Understand, source, develop, produce, quality, deliver.
- D
European base up front
The Europe–Asia connection leads: the key trust signal for this buyer.
EResults
13service and industry pages, each a search entry point
6steps explaining the process end to end
1consistent call to action across the site
FWhy it worked
Two buyers, one who knows the job and one who knows only the product, both find their page in one click.
17%
of B2B buying time is spent with suppliers, and only 5–6% with any one when buyers compare several.
Your business has a story. Let’s make it easier to follow.
Bring us the challenge, not a list of pages. We’ll start with what feels hard today.
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