Case study 06, Manufacturing / Group
Diversified engineering group
One group website for six divisions and four audiences, for an engineering group founded in 1960. In development.
ASnapshot
- Client
- Indian engineering group with six divisions, from industrial products to real estate
- Sector
- Diversified manufacturing
- Region
- India, global industrial markets
- Platform
- WordPress + Elementor
- Status
- In development
- Services
- Strategy, IA, redesign, investor and careers sections, internal document manager
BThe situation
Six divisions, from stainless steel tubes to real estate, each serving different buyers. Four audiences, one corporate site.
Industrial customers, investors, job seekers and the group’s own teams all need something different.
CGoals
- 01
Six divisions, one group
Show every business without burying any of them.
- 02
A route for each audience
Investors, candidates and buyers each get their own path.
- 03
Live internal documents
One place for teams to publish and update in real time.
DWhat we’re building
- A
Division ecosystem menu
All six businesses visible at once, each linking to its own section.
- B
Industries served
Oil and gas, power, infrastructure, chemical and pharma, industrial automation.
- C
Investors, careers, CSR
Dedicated sections for each audience, plus press.
- D
Internal document manager
Teams update investor and company documents live, without a developer.
EStatus
In development. Results will be added three months after launch.
FWhy it matters
For a multi-division group, a buyer who can’t find their division quickly is lost before sales hears from them.
of B2B buying time is spent meeting suppliers. Most research happens on their own, often on supplier websites.
Your business has a story. Let’s make it easier to follow.
Bring us the challenge, not a list of pages. We’ll start with what feels hard today.
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