Case study 04, E-commerce / Jewellery
D2C silver jewellery brand
A WooCommerce store launched from zero. The owner runs it day to day; we handle the technical side.
ASnapshot
- Client
- New Indian brand of 92.5 sterling silver jewellery for women
- Sector
- B2C e-commerce, jewellery
- Region
- India
- Platform
- WordPress + WooCommerce
- Services
- Store setup, design, catalogue, payments, shipping, launch, ongoing technical support
BThe situation
A new brand selling everyday and gift silver jewellery to women across India. The owner had to run it herself.
Orders, products and offers needed to change daily without calling a developer.
CGoals
- 01
Ready on day one
Payments, shipping and policies live at launch.
- 02
Shop the way buyers shop
By type, by budget and by occasion.
- 03
Owner in control
Daily operations with the owner; technical work with us.
DWhat we did
- A
Catalogue of 90+ products
Rings, earrings, bracelets, baby bracelets and chains, with counts on every category.
- B
Budget, occasion, festival
Six price bands from ₹1,000 to ₹32,000, plus occasion and festival collections, each a search landing page.
- C
Conversion basics
First-order discount, newsletter, wishlist, delivery tracking and WhatsApp support.
- D
Owner-run dashboard
Orders, delivery-partner bookings and payment checks handled from one place.
EResults
FWhy it worked
Browsing by budget and occasion matches how jewellery is bought as a gift.
Operations with the owner and technical upkeep with us means new products and festive offers go live the same day.
of online shopping carts are abandoned on average, which is why checkout simplicity matters.
Your business has a story. Let’s make it easier to follow.
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